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v0.1.1

Guidelines

Content guidelines

Writing for Binds products with Stance: voice and tone, sentence case, verb-first buttons, helpful errors, empty states, numbers and dates.

Voice

Clear, calm and specific. Binds products handle contracts, signatures and organisations; the tone is that of a trusted professional, never cute.

Rules

  • Sentence case everywhere: “Create template”, not “Create Template”.
  • Lead with the verb on buttons: “Deploy signature”, “Invite member”.
  • Name the object in confirmations: “Delete ‘Sales team’ template?”
  • Errors explain and resolve: “That email is already in your organisation. Use a different address or edit the existing user.”
  • Empty states invite action: say what will appear here and how to create the first item.
  • Use British English spelling across Binds products (organisation, colour, licence as a noun).

Numbers, dates and times

  • Format with Intl using the user’s locale. Show relative times (“3 min ago”) with the absolute time on hover or in a tooltip.
  • Use tabular figures in tables and stat cards so values align.